Many of you will be familiar with the 'Big Mac' Index. The idea behind this index is that a Big Mac should have a comparable cost in one country as it does in another.
Though such an index may seem a bit of a joke, it is actually a good way...
Tag Archives: Big mac index
Euro Continues Decline – Should We Be Surprised?
08
Jan
The Euro continues to fall against the USD, however, should we be surprised? Not withstanding the issues surrounding the current Euro debt issues - currencies will often revert back to what is known as the PPP or 'Price Power Parity'.
In simple terms this is the buying power that one currency will have against...